Build the vetted database
Shared infrastructure: a growing library of parenting content, vetted and scored for evidence, developmental fit, and what actually works on each platform.
A learning lab for early childhood
Great guidance exists. Parents are online looking for it. The doctors who have it aren't there. We're building the bridge.
The gap
Today's parents turn to social media for guidance on raising young children — and less frequently to their pediatrician. It's a gap the health system hasn't figured out how to close.
Online, there's no shortage of parenting content — and plenty of it is good. But the picture is uneven and uncoordinated: quality varies, advice can conflict, it isn't always tailored to a child's age, and not all of it is grounded in evidence. What creators have — and it matters enormously — is a gift for reaching parents and keeping them engaged. The pediatricians and researchers with the deepest evidence base tend to have the reverse: the knowledge, but not the reach. They're trained to guide one family at a time, not to meet millions where they are.
Bloom Lab is the bridge between what works and where parents already are.
What we do
We build the shared infrastructure that helps the people parents trust — hospitals, pediatricians, public health — meet them online.
Shared infrastructure: a growing library of parenting content, vetted and scored for evidence, developmental fit, and what actually works on each platform.
We give hospitals, pediatricians, and public health partners the content and the playbook to meet parents online — a national evidence base, in their own local voice.
We measure what parents truly understand, save, and act on — honest signals for what's working and what to improve.
The playbook is free. Everything we learn goes back to the field — hospitals, communities, and creators — so the strongest guidance reaches more families.
Co-founder & Medical Director
Professor of Pediatrics and VP of Health Equity Strategies at Cincinnati Children's Hospital, and a national voice on child health outcomes and early development. MPH, Harvard; trained at Boston Children's.
Co-founder & Managing Director
A marketing and communications leader with 30+ years at ABC, Food Network, and Fandango. He's spent his career turning expert guidance into content that reaches people and moves behavior at scale.
An early look — more to come
Bloom Lab is just getting started, and there's much more to come. We're looking for the people who can help make it real — hospitals and health systems, clinicians and researchers, creators, and funders who want more children to thrive by five.
For questions or more information, interested donors and partners can reach us at info@bloomlabcollective.com.
Everything we build is a public good: free to use, openly shared, and available to every mission-aligned partner.